CRM Analyst

The CRM Analyst is responsible properly entering and maintaining information in the CRM System, as well as monitoring utilization, data quality, and functionality. This begins with receiving information from sales and other customer-facing colleagues, reviewing and adding to it, and entering it appropriately into the system. On an ongoing basis, the CRM Analyst performs a series of reviews and quality control activities to help maintain complete and accurate information. Entering individual updates, ingesting lists, eliminating duplicates, filling gaps, and resolving errors are important regular activities. Reporting, KPI management, and issue-spotting are also areas of focus.