The Yardi Listing Sites Specialist has primary responsibility for building and maintaining relationships between the company and Yardi’s online listing sites. This begins with ensuring that high-quality data and pictures are flowing via API’s to their listing sites, and that it appears accurately. The Yardi Listing Sites Specialist also monitors and facilitates lead processing and attribution, and performs quality control on any possible listing fees. An important internal resource, the Specialist coordinates with various internal departments to ensure that leads are documented and worked to closure. This role may also include technical involvement in automation, syndication, API integration, and other aspects of data transfer.
Marketing through online listing sites exposes our inventory to a much larger group of viewers than we could ever reach directly, so is a critical success factor for the company. An effective Yardi Listing Sites Specialist multiplies the positive results of this important approach. Having accurate and complete data, tracking leads and opportunities keeps the entire ecosystem running smoothly. Because this activity involves many internal and external participants, consolidating communications and responsibility via a Specialist improves the experience not only for the partner, but also for the multiple internal departments involved in the fulfillment process. With centralized process knowledge and oversight, the Yardi Listing Site Specialist relieves delays and confusion, and allows all parties to focus on finding and closing new business and growing the company.
The Specialist works closely with the company’s inventory, asset, or space management system as a source of basic data. The company’s syndication engine is core to this role as it pushes the basic data and pictures to Yardi’s online listing sites. Access to the CRM system allows for effective tracking of leads and opportunities that enter the system, as well as for identifying conflicts and duplication of information. If the organization has a data lake or data warehouse, or uses automation to syndicate listing data, access to those systems is also important.
The most common inputs relate to leads and opportunities originating from the Yardi listing partners, whether they come directly to the Online Listing Specialist or feed directly into the CRM or Sales Teams. The Specialist also receives questions from internal and external stakeholders, via email or assigned tasks, including ad-hoc requests for detailed information on inventory or analyses of data. Automated systems may generate error alerts, or reminders for regularly scheduled tasks and audits. The sales and marketing systems provide inputs on the status of leads and the signed contracts and contract details. If the company has a unified task management system, inputs arrive there in the form of specific tasks.
The primary output of the Yardi Listing Sites Specialist is data about our inventory, properly formatted and sent to online listing partners according to schedule. Notifications and alerts of data issues are provided to internal or external participants depending on the source of the data issue. Outputs related to trafficking leads take the form of assignments of and added information to specific leads. Responses to ad-hoc questions, tasks, and data requests are frequent. The Yardi Listing Site Specialist may also provide recommendations for new list details, and for improving the process or connecting technically with these sites. Finally, scheduled reporting and ad-hoc insight circulation are important outputs.
Sample Event-Driven Tasks
Sample Scheduled Tasks
Sample Infill Tasks