Graphic Designer
Job Overview
The Graphic Designer translates the company's brands into visual deisigns, ensuring continuity across all marketing materials and platforms. This position works closely with the marketing team to provide marketing collateral, design new templates for marketing materials, and photography when necessary. This position requires a commitment to working within existing brand standards and templates, and supporting the company's reputation through outstanding design. The Graphic Designer also participates in web and landing page design, and producing materials for use in emails and social media, and print collateral, such as signage and internal and external marketing materials. This position leverages generative AI and related tools.
Organizational Impact
The organization impact of a Graphic Designer can be significant. Here are some ways in which a Graphic Designer can impact an organization:
- Branding: A Graphic Designer can help create a strong brand identity for an organization through the use of logos, color schemes, and other visual elements. This can help the organization stand out in a crowded market and build brand recognition.
- Marketing: A Graphic Designer can create visually appealing marketing materials such as brochures, flyers, and social media graphics that can help attract new customers and retain existing ones.
- Communication: A Graphic Designer can help communicate complex ideas and information through the use of infographics, charts, and other visual aids. This can help improve understanding and engagement among employees and stakeholders.
- Product Design: A Graphic Designer can help design products that are visually appealing and user-friendly, which can help improve customer satisfaction and loyalty.
- Innovation: A Graphic Designer can bring fresh ideas and perspectives to an organization, which can help drive innovation and creativity.
Overall, a Graphic Designer can have a significant impact on an organization's success by helping to create a strong brand identity, improve marketing efforts, enhance communication, design better products, and drive innovation.
Key Systems
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch
- Figma
- Canva
- Procreate
Inputs
- Client briefs and requirements
- Brand guidelines and style guides
- Creative briefs and project timelines
- Feedback and revisions from clients and team members
- Industry trends and design inspiration
Outputs
- Design concepts and mockups for various projects
- Finalized designs for print and digital media
- Branding and identity materials such as logos and style guides
- Marketing materials such as social media graphics and advertisements
- Collaborative work with team members and clients to ensure design goals are met
Activities
- Be a custodian of the brand, enforcing a cohesive design across web, online and print Website design
- Design best in class email marketing templates for a variety of audiences
- Advise and work with junior designers
- Effectively manage all advertising and promotional projects
- Photo editing and maintaining photo library
- Work with the Marketing team to design flyers, brochures, signage, direct mail, and other print materials
- Periodic graphics for executive reports & PowerPoint presentations
Recommended Items
- Design briefs and project timelines
- Brand guidelines and style guides
- Design templates and assets
- Feedback and revision processes
- File organization and naming conventions
Content Examples
- Design briefs and project proposals
- Concept sketches and mockups
- Final design files in various formats (e.g. PDF, JPEG, PNG)
- Brand guidelines and style guides
- User manuals and instructional materials for design projects
Sample Event-Driven Tasks
- Create a social media graphic to promote a new product launch
- Design a brochure for an upcoming trade show event
- Develop a logo for a new client's business
- Design a website banner for a holiday sale promotion
- Create a flyer for a charity event sponsored by the company
Sample Scheduled Tasks
- Creating social media graphics for weekly posts
- Designing email newsletters for monthly distribution
- Developing promotional materials for quarterly sales events
- Updating website graphics and layout on a bi-weekly basis
- Designing print advertisements for monthly publications
Sample Infill Tasks
- Creating social media graphics for a client's Instagram and Facebook pages
- Designing a logo for a new startup company
- Developing a brochure for a non-profit organization's upcoming fundraiser event
- Designing packaging for a new product line for a cosmetics company
- Creating a website layout for a small business owner's online store