fbpx Skip to main content

Curation Manager

Job Overview

The Curation Manager is responsible for overseeing the selection and organization of content to ensure it aligns with the company’s strategic goals and audience interests. On a daily basis, this role involves evaluating and curating high-quality materials, collaborating with content creators, and analyzing audience engagement to refine content strategies. The primary objectives include enhancing user experience, increasing content visibility, and driving audience growth by delivering relevant and compelling content. Additionally, the Curation Manager must stay informed about industry trends and emerging topics to keep the content fresh and engaging.

Organizational Impact

The role of a Curation Manager is pivotal in steering the company towards overall success. By meticulously selecting and organizing content, this position directly enhances the quality and relevance of the company's offerings, thereby improving customer engagement and satisfaction. The Curation Manager's work significantly impacts other teams, such as marketing and product development, by providing them with curated insights and resources that inform their strategies and initiatives. This, in turn, streamlines operations and fosters a more cohesive workflow across departments. Furthermore, by ensuring that content aligns with industry standards and regulations, the Curation Manager plays a crucial role in maintaining compliance, thus mitigating potential risks. Ultimately, the strategic curation of content not only drives financial performance by attracting and retaining customers but also supports the organization in achieving its long-term strategic goals.

Key Systems

A Curation Manager in the Marketing department must be proficient in a range of essential software, tools, and technologies to effectively manage and curate content. Core platforms include content management systems (CMS), which are crucial for organizing and publishing digital content. Familiarity with social media management tools like Hootsuite or Buffer is important for scheduling and monitoring social media activity. Additionally, expertise in analytics tools such as Google Analytics is necessary to assess content performance and audience engagement. Proficiency in design software like Adobe Creative Suite can also be beneficial for creating visually appealing content. Mastery of these systems is vital for ensuring efficient content curation and maximizing audience impact.

Inputs

A Curation Manager is responsible for handling a variety of data, documents, and tasks essential for daily operations. This role requires inputs such as content submissions, metadata, and analytics reports, which typically originate from internal departments like marketing, product development, and customer service, as well as external sources such as industry publications and partner organizations. Additionally, the Curation Manager must interact with content management systems and data analytics platforms to organize, evaluate, and enhance content quality and relevance. These inputs are crucial for ensuring that curated content aligns with organizational goals and audience expectations.

Outputs

The Curation Manager is responsible for producing a range of key deliverables that are essential for both internal and external stakeholders. These outputs include meticulously curated content collections, comprehensive reports on content performance, and strategic recommendations for content improvement. The curated collections are utilized by various departments to enhance marketing campaigns, improve user engagement, and support product development. The performance reports provide valuable insights into content effectiveness, enabling data-driven decision-making across the organization. Additionally, the strategic recommendations guide content strategy and planning, ensuring alignment with organizational goals and market trends. These deliverables collectively support the organization's efforts to maintain a competitive edge and foster growth.

Activities

- Oversee the selection and organization of content for various platforms. 

- Develop and implement curation strategies to enhance audience engagement. 

- Collaborate with content creators and stakeholders to ensure alignment with brand objectives. 

- Analyze audience data to refine and optimize curation processes. 

- Manage a team of curators, providing guidance and performance feedback. 

- Stay informed about industry trends to maintain competitive content offerings. 

- Ensure compliance with copyright and licensing regulations in curated content.

Recommended Items

- Content Curation Framework

- Editorial Calendar Template

- Content Quality Checklist

- Audience Analysis Guidelines

- Content Sourcing Strategy

- Metadata and Tagging Standards

- Content Review and Approval Process

- Style Guide Template

- Content Performance Metrics Framework

- Content Distribution Plan

- Collaboration and Communication Guidelines - Content Archiving and Retrieval Process

- Feedback and Iteration Loop Template

- Crisis Management and Response Plan

- Legal and Compliance Checklist

Content Example

- Curated content collections for digital platforms. 

- Monthly curation performance reports. 

- Content acquisition and licensing agreements. 

- Editorial calendars and content schedules. 

- Audience engagement and feedback analysis. 

- Curated newsletters and promotional materials. 

- Content curation strategy documents.

Sample Event-Driven Tasks

- Review and approve project proposals upon submission.n

- Allocate resources and assign team members when a new project is initiated.n

- Conduct a project kickoff meeting at the start of each new project.n

- Evaluate and provide feedback on project deliverables before deadlines.n

- Coordinate with stakeholders to address specific requests or issues.n

- Update project documentation and records upon project completion.n

- Prepare and present project summary reports after project closure.

Sample Scheduled Tasks

- Review and update content collections weekly. 

- Conduct team meetings to discuss curation strategies. 

- Analyze audience engagement metrics monthly. 

- Coordinate with content creators for new material. 

- Oversee the quality assurance process regularly. 

- Prepare and submit monthly performance reports. 

- Update curation guidelines and best practices quarterly.

Sample Infill Tasks

- Review and update content guidelines as needed.n

- Conduct ad-hoc training sessions for new curators.n

- Address urgent content issues or disputes.n

- Evaluate and integrate new content sources.n

- Perform quality checks on curated content.n

- Update curation tools and software.n

- Provide feedback to curators on an as-needed basis.

Available Talent at Relay

Looking to Hire?

Schedule a Call

Looking for a Job?

Apply Here

Skip to content