Zulema R.

PROFESSIONAL EXPERIENCE

Project Manager

Law Firm | Los Angeles CA, USA | April 2022 - Mar 2023

• Designed and implemented task assignment automations on Monday.com, streamlining project management processes and ensuring efficient task allocation among team members.
• Developed automated workflows on HubSpot for marketing email blasts and SMS blasts, optimizing cold messaging strategies and enhancing lead generation efforts.
• Implemented automated notifications and tracking systems on Monday. com to ensure timely follow-ups and deadlines are met, enhancing overall productivity and accountability.
• Orchestrated the creation of workflows for booking links, guaranteeing that leads receive necessary follow-ups until the day of their scheduled meetings, resulting in improved lead conversion rates.
• Utilized HubSpot to create automated dashboards and reports to measure the effectiveness of marketing campaigns across different channels, providing valuable insights for campaign optimization.
• Led cross-functional teams to ensure accurate data management and adherence to project deadlines, fostering a collaborative work environment focused on achieving project objectives.
• Provided comprehensive training sessions on new procedures and best practices, ensuring team members are equipped with the necessary skills to excel in their roles and drive project success.

Project Manager

Digital Business Accelerator LLC | Connecticut, USA | Sep 2022 - Mar 2023

• Provided exceptional service through various channels, coaching clients on project management tool features, conducting live training sessions, and creating training materials.
• Collaborated with diverse clients, fostering strong relationships and understanding unique workflows.
• Developed and executed complex reports, properties, and workflows in HubSpot, Monday, Trello, and Asana to optimize project management.
• Provided adept support for CRMS-related queries and efficiently managed imported lists ensuring data accuracy.
• Ensured seamless task management with a ´´handoff´´ mindset, emphasizing dependencies and due dates. Established and maintained Project Management Tools standards, promoting a clean and organized work environment.
• Provided training and guidance to team members, sharing industry best practices and effective strategies for successful project delivery.
• Conducted comprehensive research to identify opportunities and adapt current processes to meet the specific needs of clients.
• Delivered transparent and timely task updates to clients, fostering strong communication.
• Proactively followed up on action items, minimizing delays, and ensuring project efficiency.
• Identified underperforming elements and implemented data-driven optimizations to enhance project profitability.
• Ensure 100% client retention through proactive engagement and support.
• Achieved and maintained a 90%+ client satisfaction rate.
• Enhanced staff retention by 85% through the introduction of sales incentives and employee recognition programs.
• Consistently exceeded ambitious EBITDA sales, and margin goals by over 5%.

Social Media Manager

Digital Business Accelerator LLC | Connecticut, USA | June 2022 - Dev 2022

• Expanded community and influencer outreach, raising brand visibility and increasing customer engagement.
• Analyzed campaign performance, translating attribute-oriented and anecdotal data into actionable by suggesting recommendations for social media, content marketing, SEO, and social advertising campaigns.
• Ensured 100% client retention through proactive engagement and support.
• Executed successful social media, content marketing, SEO, and social advertising campaigns,
• Implemented new planograms, contributing to an impressive 85% increase in sales within on month.
• Analyzed and optimized Google Ad campaigns, focusing on CTR, Conversation rate, cost per conversion, and ROI.
• Developed and distributed captivating written and graphic content across diverse platforms, including e-newsletters, web pages, blogs and various social media channels.
• Conducted comprehensive research to identify opportunities for new social marketing platforms, adapting current processes to meet the specific needs of clients.
• Maintained up-to-date knowledge of current and emerging technologies, social media trends, design tools, and applications, ensuring the implementation of cutting-edge strategies and tactics.
• Crafted dynamic strategies hat successfully increased follower engagement, attracted new customers, and maintained consistent levels of audience participation.
• Set specific objectives and provided comprehensive reports on ROI, Online reviews, customer feedback, and inquiries, ensuring effective performance evaluation.
• Created editorial calendars and content schedules to guarantee consistent content delivery and optimize audience reach.
• Provided training and guidance to social media and marketing team members, sharing industry best practices and effective strategies for successful social media implementation.